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On the road @ Shoptalk: Shaking up the traditional conference and expo model

Posted by Andy Watts, VP, Sales & Marketing

Last month, I and more than 5,000 of my retail industry peers made the trip to the bright lights of Las Vegas to attend Shoptalk 2017. Launched in 2016 by the founders of Money 20/20, Shoptalk has[...]

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Fixing grocery’s addiction to discounts

Posted by David Buckingham, CEO

I’ve been hooked on a story I read in early April for weeks now. Mark Ritson of Marketing Week, a man in possession of a keenly sharp mind for marketing strategy, broke down the unexpected news of[...]

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The full power of digital receipts

Posted by Andy Watts

Other than the product purchased, the receipt is often the only thing a customer leaves your store with, so why do only 34% of retailers offer digital receipts in an age of pervasive digital[...]

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A Note from Our New CEO

Posted by Sarah Todd

Change is in the air at Ecrebo! On top of our recent funding news, we are pleased to announce David Buckingham as our new CEO. A UK native, David joins us from Aimia Shopper Insights in New York,[...]

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Cultivating loyalty with more than just points

Posted by David Vernon

Spend a pound and receive a point. The launch of the Tesco Clubcard in 1995 kick-started a revolution in customer loyalty schemes which saw points turned into currency for shoppers. Take-up was[...]

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The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users

Posted by Sarah Todd

When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. This was evident across[...]

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