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The full power of digital receipts

Posted by Andy Watts

Other than the product purchased, the receipt is often the only thing a customer leaves your store with, so why do only 34% of retailers offer digital receipts in an age of pervasive digital[...]

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A Note from Our New CEO

Posted by Sarah Todd

Change is in the air at Ecrebo! On top of our recent funding news, we are pleased to announce David Buckingham as our new CEO. A UK native, David joins us from Aimia Shopper Insights in New York,[...]

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Cultivating loyalty with more than just points

Posted by David Vernon

Spend a pound and receive a point. The launch of the Tesco Clubcard in 1995 kick-started a revolution in customer loyalty schemes which saw points turned into currency for shoppers. Take-up was[...]

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The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users

Posted by Sarah Todd

When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. This was evident across[...]

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The New Loyalty Landscape – More Complex But More Rewarding

Posted by Dr Hassan Hajji

The business of rewarding customers for their loyalty is not a new phenomenon. Over the last century, customer loyalty has evolved from a personal relationship between a store and its customers,[...]

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What’s in store for 2017? Our retail predictions

Posted by Dr Hassan Hajji

Despite the uncertainty that has overshadowed much of the last twelve months, 2016 has been a good year for retail. Disruptive technologies and evolving consumer demand have continued to[...]

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