Coupons: Where Do We Go From Here?

Posted by Mike Grimes, President, Ecrebo Inc.

Mike Grimes, who recently joined Ecrebo as our President, North America, comments on a Retail Dive article that discusses the impact of coupons for getting shoppers in the door and into the checkout line. The piece focused on the findings of a recent study which found that coupons are still popular with shoppers and can help drive loyalty, footfall and increased customer spend. 

Read Mike's blog in full: Coupons: Where do we go from here? 

 

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