Ecrebo’s five-year agreement with Waitrose: A true extension of the Partnership

Posted by David Vernon, Co-Founder, Ecrebo

As one of the founders of Ecrebo, I’m delighted that we will be strengthening our working partnership with Waitrose, one of the UK’s most recognisable retailers, over the course of the next five years.  Lengthy contracts are rare in our industry, and it is a wonderful testament to the work our team has put in over the past 18 months. We’ve thoroughly enjoyed working alongside such an innovative partner, and are thrilled to consider how much we can achieve together over the next five years of our partnership.

When we started the business back in 2010, our dream was to work with the world’s leading retailers. There is no better feeling than knowing that we’ve grown our company, our solution, and our reputation to the point where major retailers like Waitrose are signing long-term deals to partner with us, and it makes us all feel very proud.

I first started working with Waitrose in 2015 when they were looking for a solution to engage their in-store customers in a relevant and rewarding way. We found a strong mutual vision for achieving their goals and, following a short trial, we quickly rolled our Message at Till technology out across all 350 of their stores. Waitrose was, and continues to be, an ideal partner for us - a company whose number one priority is to deliver a superior customer experience to each and every shopper, giving them ‘more of what they love’ in a really direct and personal way.

Our early days together seem like a lifetime ago now, as our partnership has evolved over time to accentuate the strength of both teams. Our Message at Till platform is now fully integrated with the myWaitrose loyalty scheme which boasts over six million members. Waitrose uses our technology to communicate with their in-store customers through highly targeted offers and messages, printed alongside paper receipts and handed directly to customers by Waitrose Partners. What’s more, this activity complements the rest of Waitrose’s marketing activity.

We’re all really proud of the relationship that we’ve developed with the team at Waitrose. As Waitrose said, “We see Ecrebo as one of the family, a true extension of the Partnership.” As we look forward to the next five years of growth for both companies, I can only look back at the first few to know that this is a real, true partnership that is set to do great things.  

 Targeted offers and messages in-store