Loyalty: The Great Leap Forward?

Posted by Sarah Todd

Despite the promise of ‘big data’ and the revolutionary impact of the internet on retail, the business of communicating with your customers at the point of sale and rewarding them for their loyalty is all too often still stuck in the 20th century. With new options and tools now emerging that benefit both customers and retailers, Ecrebo’s Dr Hassan Hajji says the loyalty sector may now finally be changing to give customers an experience that’s both stress-free and rewarding.

Read the article in full in Customer Experience Magazine.

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