On the road @ RBTE: the place for retail professionals to be

Posted by Andy Watts, VP, Sales & Marketing

Last week, the Ecrebo team joined over 17,000 of our retail industry peers at the RBTE event in Olympia, London. Now in its seventh year, RBTE has continued to attract more and more retail professionals and tech innovators across the two-day event. With a fantastic conference programme featuring some of retail’s biggest names, and an exhibit hall showcasing retail’s major technology players and most exciting retail tech start-ups, this year was no exception. I didn’t get the chance to catch all the keynote speeches, but it was a stellar line-up including Boots, B&Q, Tesco, Costa, John Lewis to name but a few.

We joined our partner Toshiba on their stand where we presented our point of sale marketing platform and it was a busy couple of days for the Ecrebo team. We exhibited with Toshiba last year, but it was really encouraging to see how much interest there was this time around, just one year on. It really feels as though there is a growing desire for retailers to engage their customers in a more personalised and seamless way for competitive advantage.

Despite ecommerce frequently taking over the headlines, the majority of retail purchases are still made in stores. In-store technology was very much a focus at RBTE with retailers looking for ways in which they can attract customers back into stores. Our ‘coupon at till’ solution, used by Waitrose and M&S, is proven to drive footfall in bricks and mortar stores and drive incremental sales through deliver highly targeted and relevant messages and offers to their customers in store, alongside their receipt. Gone are the days of everyone receiving the same offer, it’s time retailers really got personal.

The digital phenomenon continues to dominate retailer’s agendas and that was no exception at RBTE. Digital receipts are growing in popularity and today’s shoppers understand that they’re a convenient and paperless way to store their receipts. Meanwhile, personalised ereceipts give retailers the ability to capture customer data at the point of sale, giving them the ability to connect their online and in-store customers, creating a single customer view. This insight is particularly useful for understanding customers’ purchase behaviour and using it to ensure that marketing messages and promotions are targeted more effectively, and drive long-term loyalty.

We were lucky enough to demonstrate our technology to some of the UK’s leading retailers at the event and I will never tire of their reaction when we tell them how simple it is to integrate with their existing point of sale technology. But it really is that simple. If you’d like to see it in action, contact us today for a demo.

The retail revolution is happening, and the Ecrebo team is thrilled to be a part of it – helping our clients improve in-store engagement and overall customer loyalty.

P.S. Watch out for an exciting new customer announcement coming soon!

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